UBS has upgraded Zalando's stock rating from Neutral to Buy, raising the target price from €28 to €40, indicating a 37% upside potential. The upgrade follows Zalando's strong fourth-quarter performance, with adjusted EBIT expected to reach €510 million, surpassing previous guidance. Additionally, gross merchandise volume for fiscal 2024 is projected to rise by 4.5% to €15.3 billion, while sales are anticipated to increase by 3.9% to €10.5 billion.